Why Lazo
The wedding industry has a trust problem.
We built the fix.
The biggest wedding platforms make money selling placement to vendors and leads that too often go nowhere. We think the biggest day of your life deserves better incentives.
What's broken elsewhere
On the platforms you've heard of, the vendor at the top of your search results is often the one who paid the most — not the one couples loved the most. Reviews can be filtered, replies can sit behind paywalls, and vendors are billed for "leads" that never answer. None of that helps you choose the people who'll stand next to you on your wedding day.
What's different here
Rankings are never for sale. Lazo's search order comes from the Lazo Score — a reputation number built from verified reviews, weighted for recency. No vendor can buy a better position. Sponsored placements, when they exist, sit in a clearly labeled strip apart from results.
Every review is verified. Before a review counts, the couple proves the work actually happened — a contract or payment record. Vendors can respond to every review, free, forever. If we ever remove a review, the reason is logged in its place.
Every lead is a real couple. Couples verify their account before contacting vendors, and inquiries carry real planning details. Vendors never pay per lead — so no one profits from sending them junk.
New vendors start at the baseline
Vendors without verified reviews yet start at the community baseline score of 65 — not zero, not a fake five stars. As verified reviews arrive, scores earn their way up or down. It's honest, and it means the number you see always means the same thing.