For wedding professionals
Stop paying for leads.Start earning your ranking.
Built by wedding professionals who paid The Knot, WeddingWire, HoneyBook and DocuSign every month — and decided one platform should do it all without charging you for your own customers.
The difference
You've seen how the other guys do it.
You've paid for placement that renters outbid. You've paid for leads that never answered. Here's the same table we'd want to see:
| The Knot / Zola | Lazo | |
|---|---|---|
| Your listing | Paid tiers, annual contracts | Free forever |
| Leads | Pay per lead, shared with rivals | Free, exclusive, verified couples |
| Your ranking | Highest bidder rises | Earned — never for sale |
| Reviews | Anyone can post | Contract-verified couples only |
| Booking tools | Rent HoneyBook + DocuSign too | Threads, proposals & booking built in |
The toolkit
Free to start. Pro to win.
Claiming, leads, and booking are free forever. Pro adds the automation and polish that make you the fastest, sharpest vendor in your market:
Leads with names & faces
Every inquiry is a verified couple with a real date. See who they are and reply in-thread, one tap.
Text-message lead alerts
A text the moment a couple inquires. First reply usually wins — you'll never be the slow one.
Proposals couples accept
Send a priced proposal inside the conversation. They tap accept — you're booked. No extra subscription.
Auto-replies & follow-ups
Your words, sent instantly — then day-3 and day-5 nudges if a couple goes quiet.
Availability calendar
Mark booked dates; couples see them before they inquire. Fewer dead ends, more real inquiries.
Analytics that coach you
Inquiry trends, response rate, bookings — know exactly what's working and where the next booking comes from.
Claiming is open
Yours in minutes, not days.
Find your business
You're likely already listed — we index wedding professionals across 45 markets. Search your name in the app.
Prove it's yours
Attach proof of ownership. Our verification runs while you watch — most claims clear in under a minute.
Walk into your dashboard
Leads, threads, proposals, calendar, analytics — live the moment you're approved.
Venue Showcase
Let couples walk your venue tonight.
Couples shortlist venues they can already picture themselves in. A Lazo 360 tour lives right on your profile — captured professionally by our team, hosted forever, working while you sleep. Drag the room and see for yourself.
$999/year for venues — every other tool above is free for every category.
Simple, honest pricing
Pro doesn't buy your ranking.
It buys the tools that earn it.
Photographers, videographers, planners, DJs, florists, caterers, officiants, bands — every category starts free and stays free. Pro sharpens the tools; it never touches the rankings.
Free
Every vendor, every category
forever — not an intro rate
- Claimed, verified profile with gallery, packages & video
- Unlimited verified leads — names, faces, real dates
- In-thread messaging & proposals couples can accept
- Your ranking, earned — same playing field as everyone
Lazo Pro
For vendors ready to grow
or $790/year — two months free
✦ LAZO PRO badge on your public profile
- Everything in Free, plus the Pro badge couples notice
- Text alerts the moment a lead arrives
- Auto-replies & day-3/5 follow-up sequences
- Availability calendar on your public page
- Analytics — trends, response rate, bookings
- Unlimited gallery & every market unlocked
- Invoicing, contracts with e-signature & deposit collection
Pro billing opens soon — free in your metro until vendors here are demonstrably booking from Lazo.
Venue Showcase
Add-on for venues
captured by our team, hosted forever
- Professional 360 capture of your space
- Immersive tour embedded on your profile
- Couples walk the room before they ever call
- Updated when your space changes
Your couples are already searching here.
88,000+ pages across 45 markets, and the rankings can't be bought — only earned. Be there when they look.